Driving from Muncie to Indianapolis for my first day at Roundpeg felt a lot like riding the bus to my first day of school, a touch of nerves and a ton of excitement. Sitting at this desk writing my first blog post, the reality is hitting me. I’m part of the Roundpeg team and I couldn’t be happier about it.

Ball to Peg

I attended Ball State University where I majored in public relations with a minor in marketing. I am most in my comfort zone whenever I’m working with words, and I especially enjoy digital storytelling. While at Ball State I fell in love with visual messages and was exposed to the wonderful world of web design. I am fascinated by the relationship between content and design, how they interact and how they are interpreted by audiences.

A Little About Me

So, what do you want to know about me? While I can’t read minds, I can give you the highlight reel of what’s interesting about me. First and foremost, the best thing in my life is a completely out-of-control Australian Cattle Dog. Her name is Asoka, and honestly I don’t think I have ever seen her sit still. When not destroying the tomato plants in the garden, she can usually be found on the Frisbee golf course with me.

When I’m not working I spend most of my time running, reading and irresponsibly burning through paychecks on fantastic antiques. (Totally worth it.) As far as reading preference, I highly recommend anything written by Kurt Vonnegut.

Content and Delivery

My education in public relations and marketing taught me the foundation for a successful campaign is good content. My mission is to create content that is intriguing, relatable and a catalyst for action (sharing, discussing and learning more).

I’ve also dabbled in visual design, which has taught me the way content is perceived is just as important as what is being said. The way we receive and interpret content has changed the game as far as delivery. It is paramount to make content easy to interpret and attention-grabbing enough for people to get the full message. Still with me?

Hopefully that answers your questions about me. Look out for more blog posts and follow me on Twitter @Leisha_Jenkins.

You’ve let the world know you’re social — now what? Watch our webinar below to learn what to do next.