It’s a hot summer day and your air conditioner goes out. If you’re anything like me, you’re probably going to be cranky and looking for a repair company via Google as soon as humanly possible. They say a visitor to your site has an average attention span of less than 15 seconds but in this situation it’s probably way less. So you might be thinking: what can I do to increase the chances of turning a visitor into a customer? Definitely consider including these three important areas to your home service website.

1. Easy access to contact info/location information

With HVAC companies such as Chapman Heating | Air Conditioning | Plumbing, the main call to action on your website should be clear: contact us at this number. When we design websites, we focus on specific actions that we want a potential customer to take. In this case, the main action is to call the phone number or “Schedule An Appointment” button.

Don’t make the mistake of hiding your number in a contact page, make your preferred method of contact obvious. Many of your potential customers will be looking for you through mobile devices so make sure your site is responsive and this information is easy to navigate to on a phone or tablet.



Visit the Website

Just as important as a clear phone number, potential customers also need to know if you work in their area. For example, we designed a website for Cornerstone Painting and Drywall and inserted a Google map to indicate the locations their business serves. One of the worst mistakes you can make is to assume a customer will know which area you work in. Even if you’re traveling to them, they want to know if you are local and how close you are. If you don’t want to include a map, a simple phrase like “serving Indianapolis and surrounding communities” works great for reinforcing that you’re local and you can help.


Visit the Website

2. Include FAQs or a blog to give your customers how-to help

Because many customers are inviting home service companies into their home, it’s important to showcase the credibility and values of your employees. Include a FAQ page on your website to show where you stand out from the crowd. Cornerstone Painting and Drywall site does a great job of offering several frequently asked questions that help with the selling process. The important questions and answers give visitors a sense of how their business operates and what their experience will be.



Many customers have questions and aren’t sure when a problem in their home needs serious attention from a skilled professional or if it’s a DIY project. Besides helping boost your SEO, blogs can be a great way to provide information to current and future customers. The Chapman site has an interesting blog that gives customers necessary information while introducing preventative measures that many homeowners might consider.



3. Testimonials and References

Including references from happy customers can persuade someone to hire you. I know when I’m looking through a website I can often go straight for the client testimonials or Yelp reviews. Your business should be collecting and showcasing positive client interactions. Cornerstone Painting and Drywall provides video testimonials of happy clients and a gallery of handwritten notes. This section gives a more personal touch to great client interactions.


In a nutshell, your website should help sell your services. Display your contact and location information in a convenient place, add a FAQ or blog to increase credibility and display as many happy customers as you can.



Why do people hate your website? Find out in our webinar: Webinar_HateYourWebsite_Footer-01