Lorraine and Erin Sparks of Site Strategics had a chance to chat at Mixwest about User Generated Content.

In this special episode of MTFW, you can hear the interview which aired as part of this week’s broadcast of Edge of the Web Radio.

Highlights:

• Grow your messages with other people’s money. This effectively takes whatever messages you’ve got and multiplies them.
• Capitalizing on social and viral endorsement. Peers more than pros.
• If you are afraid of what your customers will say online, you’ve got a big problem.

Roundpeg produces More than a Few Words