Why You Need Help From Others
User generated content gets people involved with your brand. When they participate, they are more likely to have a vested interest in the outcome. When they share their experiences in their own words, it gives your marketing a level of authenticity which resonates with other prospective customers.
This topic was the subject of Lorraine’s presentation at Mixwest. You can find more information and a copy of her slide deck here
- Your audience knows the kind of content they want- encourage them to create by asking questions and posing problems to solve
- Trust in customer reviews. Your audience will say whether they like you or not, regardless of your involvement. Highlight the good parts!
- Respond to feedback, both positive and negative. Be timely and reasonable
- Start a contest and ask for audience involvement. Offer unique incentives to get your customers excited about participating
For more on this topic, check out the following resources
Everyone Needs a Little Help From their Friends
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