If your customers are local, your marketing should be, too. As a small business owner, focusing your attention on local SEO tactics will put you in front of local customers when they are looking for someone just like you.
In this episode, Lorraine and Jarred discuss how building a strategy to be found locally in search engines can give a huge advantages to small business owners. They define new local search measurements like “citations” and the “Google Local Six Pack” and teach you how to optimize them for success. They also talk about the recent shift toward review sites like Yelp and Angie’s List to help you outrank your competitors.
- Citations are anywhere on the web where your business is mentioned but not linked to.
- Make sure your business is consistently listed across different review sites and industry directories.
- Want to show up in the Google Carousel? Encourage customers to review you on Google and upload pictures of your business.
Constantcontact has rolled out a new local listing service as a companion to their email tool. Learn more here.
Think you’re ready to implement a newly overhauled marketing strategy? Make sure to download our marketing budget guide so you don’t break the bank:
More than a Few Words is a weekly podcast discussing marketing topics for small business