Inbound Marketing – Why You Need It

Everyone is online.  No matter the size of your business, you need a strategy to convert those visitors to customers. Creating content and promoting it through social media and digital advertising is a great way to bring customers in and keep them coming back.

In today’s episode, Lorraine and Jarred walk you through the concept and implementation of inbound marketing strategy. They discuss the importance of having frequent, relevant resources for your customers to access, allowing you to gather their information and start building relationships.

Highlights:

• Inbound marketing is all about getting people to your website.
• You can use your social media channels to move potential customers to the resources on your website.
• Answering your customers’ questions is the cornerstone of good customer focused marketing strategy.

The cornerstone of your inbound marketing program is a great landing page.  Ideally this page should be focused on one thing, getting prospective customers to complete your submission form.

Keep the page simple, with a few good reasons to trade their email address for any content you might be sharing.