Inbound Marketing – Why You Need It

Everyone is online.  No matter the size of your business, you need a strategy to convert those visitors to customers. Inbound marketing is a great way to bring customers in and keep them coming back.In today’s episode, Lorraine and Jarred walk you through the concept and implementation of inbound marketing strategy. They discuss the importance of having frequent, relevant resources for your customers to access, allowing you to gather their information and start building relationships.

Highlights:

  • Inbound marketing is all about getting people to your website.
  • You can use your social media channels to move potential customers to the resources on your website.
  • Answering your customers’ questions is the cornerstone of good inbound marketing strategy.

Need help deciding if this type of program will make sense for you?  Download our Inbound Budget Guide.

More than a Few Words is a weekly podcast discussing marketing topics for small business