LinkedIn is serious about business. From showcase pages for business to a well promoted blogging platform for people looking to develop a reputation as a subject matter expert,this is the right tools for small business owners.
In this episode, Lorraine and Jarred walk you through some of the exciting new features opening up to LinkedIn users. They discuss the introductions of the new LinkedIn Blogging platform, the importance of well-curated groups, and the current state of Showcase Pages.
Highlights:
- If you’ve been selected to try out LinkedIn Blogging, take advantage of it!
- Joining active groups is a great way to test out your new ideas and stay current with industry news
- Both blogs and groups can raise and amplify your visibility- ask people to share your content
- Showcase pages are holding strong and can be a great place to post niche or targeted content
Roundpeg an Indianapolis marketing firm offering social media support services produces More than a Few Words a marketing podcast for business owners.
Not sure where to start? Check out the new Digital Toolbox from Roundpeg. This is a complete marketing resource library for small business owners looking to take their company to the next level.