Building a great new website is just the first step in a never ending strategy process. You have to make sure you’re updating your business site with interesting new content, plenty of interesting calls to action and offers for helpful resources. None of this counts, however, if you aren’t properly measuring the results of your efforts.

In this episode, Lorraine and Jarred review the basics of web traffic analysis, defining and discussing all the terms you need to know when you read a report. They also cover basic strategies you can implement to help boost the visibility of your website and increase the overall level of interaction with your audience.

Highlights:

• Organic traffic is comprised of visitors who found your site by searching for terms related to your business.
• Tracking your web traffic is a great way to determine what content your audience is most interested in.
• Referral traffic is valuable- do you know which websites are sending visitors to your site?

Measuring web traffic was the topic of a presentation Lorraine gave to the HVAC Alliance of Indiana a few weeks ago. Here are her slides: