When it comes to your product or service, who are the influencers? Who will others look to when they need help deciding what to buy?  Do you have a specific plan to get these people on board to help you market your product? Allison and Lorraine discuss who is and isn’t an influencer, and how to reach out to these critical word-of-mouth marketers.

More than a Few Words is a marketing podcast produced by Roundpeg