All good things come to an end. That is especially true for content marketing. Even the best campaign can only run so long. So how do you know when it is time to call it quits?

Scheduling your posts on social media is supposed to make your life easier. It eliminates the constant hassle of trying to remember what time and what day you have to post links on Twitter, Facebook and LinkedIn. Sometimes life gets in the way, which means your posts will no longer be relevant or appropriate depending on the circumstances. When breaking news happens, your business and social media better be flexible to respond accordingly.

More than a Few Words is a weekly podcast discussing marketing topics for small business