While the big social networks of Facbook, Twitter, LinkedIn and Google + get lots of attention, there is a vast “underground” or private internet that bypasses these platforms completely. Increasingly, we’re seeing a shift away from the kind of mass broadcast social media that has dominated for so long toward a smaller, more intimate social experience.

This shift was lead by younger adults and teens, but it is now spreading as all users are recognizing that not everyone needs to know everything about you. As a user, I think this healthy; as a business owner, it presents real challenges. If people are fleeing Facebook, how do you connect with them socially?

This week, we talk about this growing trend, and how you as a business owner can stay one step head. In addition to the broadcast, check out Allison’s blog post on the Private Internet.