The economy cycles up and down. It has done that for hundreds of years, and will continue to do so for several hundred more. As a business owner you need to be aware of what’s happening, but you can’t let it paralyze you.
Investing wisely in marketing activities, even as the economy is cycling down, is a smart move. Your marketing dollars go further as others step back. Besides investing in marketing, what else should you be doing as the economy dips? Clean up your operations, focus on the things you are good at, and give yourself permission to let go of things which don’t pay off.
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