Social media management isn’t a job, it’s a skill. and one that every employee should have. It isn’t something you can delegate to an intern our completely outsource. So how do you manage a social media program effectively?

Quick tips:

• Social media is like any type of marketing. Clear objectives will drive better results.
• Get everyone on your team involved. Make sure they have clear guidelines so they can represent you well.

Listen here for more ideas on how to manage your social media campaign.