In your rush to be social don’t ignore one of the most productive and measurable types of Internet marketing –email.
Often abused and overused, email marketing has gotten a bad reputation, but if done well, it can still deliver extraordinary and cost-effective returns. In many instances, it’s more effective than social media.
- Start with a good permission-based list
- Set clear objectives
- Share relevant content
- Have a clear call to action
- Measure and test
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