We just wrapped up a branding project for Helpdesk.net, the newest branch of Indy IT Professionals.
For most small companies, having an in-house IT team isn’t possible, and that’s where Helpdesk.net comes in, providing assistance and diagnostics as well as troubleshooting and repairs. Being able to turn to this team when we have computer issues allows everyone at Roundpeg to spend out time focusing on what we do best, web design, social media and of course graphic design.
It was fun to turn the tables and be the ones providing the service when HelpDesk.net came to us to create a logo for their new brand. The challenge was to create a logo that was simple, modern, and most importantly, conveyed the idea of communication.
As I started the project, I looked at logos for other help desk and managed services companies. Most of these service logos seem to revolve around the technology side of things. The team at Helpdesk.net felt their communication skills were an important difference. They wanted the logo to put a real emphasis on the back and forth communication between the IT experts and their customers.
I decided to go with speech bubbles because they’re a universally recognizable graphic, but by pairing two of them I was able to show the open communication this company wants to be known for. These are also basic elements that will be used in various other places throughout their branding and on their website.
The combination of blue and orange is one of my favorite color schemes, with blue suggesting business and orange suggesting energy. In this case I think it does a good job representing the attitude of the company. The font is a classic sans serif which makes the brand seem down to earth and approachable.