You. How many blog posts have you read today? How many conferences have you been to this year? How many webinars have you sat in on? How many “pick your brains” coffee have you had?
Chance are, a lot. You’re drowning in information. You keep thinking that the next post or the next speaker is going to give you the one final piece of the puzzle that’s going to tip you over the edge and make you a wildly successful marketer.
No. You know what’ll make you a successful marketer? Marketing. Sitting down and finally doing all that stuff you’ve learned about, whether that’s getting your blog into order or firing up those social media accounts.
Knowledge is power, but it can also be paralyzing. It can become an excuse not to get started and to keep waiting, waiting, waiting. Finally, all that good stuff you learned stops doing you any good because it’s become obsolete.
Here’s how you can make the most of those endless conferences you keep attending: From every conference, get one takeaway. Maybe that’s to create a blogging editorial calendar, create a Pinterest account or figure out what your brand voice is. It doesn’t matter what, simply that it’s a single actionable goal.
Now, promise not to go to any more conferences, attend any more webinars or spend any other significant time researching anything that doesn’t support that goal. Keep doing that until your goal is completed.
You’d be surprised how much more this means you’ll take away from each conference. Instead of winding up with reams of notes you know you’ll never use, you’ll have a laser-focused vision of what needs to be done and how to go about doing it.
You could spend the rest of your life going to conferences and absorbing information like a sponge. If you’re anything like me, you’d even enjoy it a great deal. But remember: the goal of marketing is not to be a marketing expert. The goal of marketing is to be awesome at selling your company. If you’re keeping all that information cooped up in your head or scribbled on a forgotten notepad, what’s the point?
Stop burying yourself in information and start acting. Go back to your notes from your last conference or your last blog binge and find the one thing that’s going to make your business better right now.
Then do it. Need help? We’d be glad to lend a happy hand. We want to see you be awesome.