In the rush to create content marketing (blogs, emails and social media) many small business owners fall in to the trap of simply re-purposing content they find elsewhere. While some of this information is good to share, you need to have your own perspective as well.
If you want to stand out, you have to include content only you can share. From stories about your clients and projects to events around the office, content is a great way to give prospective customers an inside view of your company. Sharing your thoughts and opinions help customers understand why they should buy from you and not one of your competitors.
This was the topic of Allison’s presentation at the Build Indy Conference. You can see her slides from the event as you listen to Allison and Lorraine talk about how to create content only you can write.
Don’t have time to listen now? You can download through iTunes and listen on the go.
Looking for more on this topic? Here is a copy of Allison’s presentation on this topic