The holiday season is just heating up as retailers battle for shoppers’ mind share. As consumers create their holiday gift lists, retailers have been gearing up with innovative online retailing marketing strategies to beat the competition. Listen to our conversation with retail experts Eric Tobias and Rachel Modiano Johnson of iGoDigital to learn the best practices that top retailers use to cut through the noise.
About our Guests:
Eric Tobias, President and Founder
Eric is the Founder and President of iGoDigital where he is responsible for guiding the company’s strategic direction and day-to-day operations for its largest clients. Eric is a serial entrepreneur who is recognized as an industry leader in multi-channel retail commerce.
Rachel Modiano Johnson, Director of Marketing
Rachel is the director of marketing at iGoDigital and is responsible for driving the company’s overall marketing strategy. She leads efforts in marketing strategy, brand management, corporate communication, message generation, campaign creation, event marketing, and social media strategy for iGoDigital.
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