Indiana Reproductive Acupuncture Helps Families With New Website
We love working with Indiana Reproductive Acupuncture (IRA). This year has seen a total refresh of their brand. Jenna’s beautiful new logo debuted in March and we’re proud to display it on a new WordPress website.
Our web design is based on the brand identity established by the logo. Soothing green and brown earth tones predominate, accompanied on the homepage by a rich blue ocean in several of the “featured slider” photographs. The simplicity of the icon and type treatments inspired us to rethink the navigation menu and overall organization as well.
The old website was no eyesore, but used an unusual navigation style and gave few clues about the staff, office environment or real results of therapy. To address this lack of personality and lack of depth, we dramatically reorganized the menu and added two new sections.
My favorite addition is the Testimonials. Take some time and read the stories of hope and joy as happy families share their accounts of successful therapy. IRA has received these testimonials for a long time but only now has the opportunity to share them in an easy to manage and easy to read fashion. Each testimonial is a WordPress post that can be shared and saved for posterity with the powerful blog functionality of WordPress.
Indiana Reproductive Acupuncture is already busy adding new content to enrich the experience for visitors. They will continually update the deep collection of studies and FAQs with innovations and discoveries in the art and science of reproductive wellness. We’re happy to help families experience the joy of growth and health through this website. Learn more about Indiana Reproductive Acupuncture at www.indianareproductiveacupuncture.com.
This website was designed by Roundpeg, an Indianapolis marketing strategy firm.