YouTube isn’t just useful for gawking at crazy cat videos or looking up your new favorite song. More and more businesses are realizing how they can use this video sharing technology to spread brand awareness and personality. Is it time to incorporate YouTube into your small business social media routine?

It’s easy to sign up and get started. All you need is a Google account! Lorraine shows you all the steps you’ll need to take to get your company’s YouTube channel rolling. From commenting and sharing videos to random tips, here’s Lorraine’s spiel for beginners.