With all new social media emerging, people are overlooking the power of age-old eMail. In reality, this tool has always been an effective one to connect to, convert and retain customers. With offers stemming from your company’s website, the consumer is likely to click and find out more information on a product or a promotion going on.

Lorraine explores this small business marketing technique with us. She tells how to attract customers with this eMail method, and what makes your company distinguishable from all your competitors. Check out her advice or you’ll never know!