One of the things I love most about my job is coaching clients. Whether it’s helping them wrap their head around social media or helping them generate ideas for blog posts, it’s fantastic when their eyes light up and all the pieces fall into place. But it’s amazing to hear some of the ways clients manage to sabotage themselves. Somewhere along the way, someone fed them a pack of lies about themselves and their businesses. And sadly, they believed the lies.
Someone told them that they didn’t really know anything worth sharing. We see this a lot in businesses with strict silos. For instance, a marketing person tells me they don’t know much about the widgets because they just market them, they don’t use them.
Record scratch. You’ve worked at this business for more than ten years, telling other people why they should buy widgets, but you don’t know anything about them? By osmosis, alone, you’ll have picked up more information about your widgets than you think. And if you do find that there are gaps in your knowledge, don’t you want to fix them? Don’t you want to know everything there is to know about your business? Get out there and ask! If you have questions about your product offerings, chances are customers and prospects do, too. Pop in for a brief chat with a coworker and ask away. Then you’ll have great fodder for a blog post, and a shiny new knowledge nugget for yourself.
Someone told them they weren’t a good writer. Heck, this one often reaches back into the realm of childhood trauma, when some crotchety sixth grade teacher handed back an essay with a bleeding red F. From that point on, any time writing is mentioned, they crawl back into the safe confines of “I’m not a writer. I can’t do this.”
Nonsense. You probably won’t be the next James Joyce, but Joyce would have been a crappy blog writer, anyway. Being a good writer starts with being a good thinker. And you’re already a great thinker when it comes to your business. The knowledge you have is valuable. So rather than worrying about how to express it, just get it on the page. Consider recording yourself talking about a particular topic, then transcribe your thoughts down. You’ll need to clean up the language a little, but I’m willing to bet you’ll find yourself with a gem that’ll be useful on your blog.
Stop believing what other people tell you about yourself. Just go do it. After all, if you blog and it isn’t everything you dreamed it would be, what’s the worst that could happen? No one might read it. So what? People might not like it. At least that’s a reaction! You might look silly. You look sillier for not trying.
Don’t believe the lies. See for yourself.
And if you need a little coaching with your blog, contact us for down-to-earth social media consulting. We can help.
Need help? Contact Roundpeg, an Indianapolis marketing company.