Oli Gardner wrote a blog post, which is actually a small novel, outlining a six month plan to improving your search position. In it he, outlined the elements which come together to create an effective web strategy. I found this graphic after I set up our First Quarter Seminar Series, but I wasn’t surprised to see how closely our course schedule lines up with these elements.

Start with Your Website – As you can see from his infographic below, the landing page is at the center of the process.   No matter how many of the pieces you put in place, if you don’t have a good website and a way to convert visitors, the rest of your efforts will be wasted. Join us on January 12 for 10 Tips for Better Websites  as we discuss the most common mistakes web designers and small business owners make.

Add Social Media – Expanding your brand beyond your website into the larger online world. The challenge for small business owners? There is always a new network, choose carefully. Not sure how to get started? Check out Social Media Stew on January 26 as we share ways to use social media to   keep customers and potential customers informed, engaged, and educated.

Content is King – Every marketing expert seems to agree that pretty graphics and a slick-looking site make a great first impression, but it is content that keeps visitors coming back. The easiest way to create relevant content is through your blog.  Join us on February 23 for Blogging Basics as we share a crash course on blogging strategies. We’ll talk about why you should blog, what you should blog about and how to get the most bang for your buck from the blogging process.

Email Is Not Dead – While the days of sending mass messages to everyone have come and gone, there is still a place for good email marketing. When used effectively with specific messages for a target population, it still drives results. On March 8 we wrap our marketing series with a look at how email marketing supports your other activities maximizing  social media, web design, and old fashioned face-to-face  to help Random Strangers Become Raving Fans. 

All of our one hour sessions start promptly at 8 a.m. Coffee and cats are on hand to make it interesting at the little white house at 1003 East 106th Street, Indianapolis, 46260. There is no charge to attend, but reservations are required.  Reserve your space today and we will help you put the pieces of your web strategy together.

The Noob Guide to Online Marketing - Infographic
Unbounce – The DIY Landing Page Platform

Need help? Contact Roundpeg, an Indianapolis web design company.