One of the most interesting parts of an interview at Roundpeg, is when we ask questions for which there is no right answer. The purpose of the questions, is to simply understand an individual’s perspective. This ability to “see the other side” can be extremely valuable for a marketer. Once you understand there are other “right” answers, it is easier to try different approaches.
This topic of perspective was the subject of a video I found on TED.com. Artist Raghava KK demos his new children’s book for iPad with a fun feature: when you shake it, the story — and your perspective — changes. His real message … beginning with children, we should learn to shake up our perspective a little bit.
The video is short, less then five minutes, but definitely worth a few minutes of your time.