I started to name this blog post: Just When I Thought I Was Done. For the last few months we have been working on a redesign of the Roundpeg website.  We were almost ready to launch, and we decided to send it to a few friends for feedback.  I am glad we did.

It is never easy to hear that something you have been working on isn’t perfect, or it confuses your audience, or simply misses the mark.  However, it is always better to hear it, when you have time to regroup.  I am so grateful to my friends who took the time to look at the site, and tell us what they thought.  And I am grateful we built enough time into the schedule to incorporate their changes.  Special thanks to:

  • Robby Slaughter, with his amazing attention to detail, caught some serious inconsistencies, and raised questions about some design choices we had made.   The text is more readable and our social media graphic looks more like us because of his input.
  • Nick Carter – for his input on the order of some of our menu items.  Yes, we are going to lead with the free stuff.
  • Rocky Walls and Will Hardison both had some interesting ideas on the inclusion of Video.
While we didn’t agree with all the suggestions,  the site is subtly better because of their input.  The lesson we learned was the importance of building in a feedback loop in the design process.  Whatever marketing tool you are creating – web site, brochure or logo, just a few more days can make a huge difference in the final product.

Roundpeg, an Indianapolis web design firm will launch a new website on July 28th.  Be sure to stop by to see it.