Radius Connection was a new company looking to establish a brand and color scheme to be used across all their marketing material. They are a direct mail marketing firm serving primarily home services companies; HVAC, Roofing, Electrical, etc. Since their primary market are the contractors not the consumers, we kept the design, simple and literal to clearly communication what the company did.
For their logo we connected the “o”s in “Connection” with an oval outline t show the circular elements of their process. How information goes in to the data base, mailings occur and the responses allow you to revise the data base over time. Click here to view Radius Connection’s website.
Note: 2013. It is cool to see that even several years after the design, they are still using all the branding material we developed for them when they started.