IndyLuxe was interesting because they were a completely new business, so we were given a lot of creative freedom. They didn’t have any previous branding, so when we built the site we really defined the direction of the brand. IndyLuxe provides cleaning services, so we build a clean site. White space was our friend on their site, and we realized for people to believe in the service they had to feel the simplicity and cleanliness of the brand through the website. To check out their website, visit

Roundpeg, an Indianapolis web design company, creates websites across several industries. For more examples, click here.