When it comes to marketing, I have always believed it is not how much you spend, but how well you spend what you have. It starts with understanding where your leads are coming from and how good you are at converting those leads into qualified prospects and sales.
In your planning you really need to think about what a customer is worth, not just their first sale, but the potential revenue that client will deliver in the years to come. Once you understand the value you can make good decisions about how much to spend
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