When it comes to marketing, I have always believed it is not how much you spend, but how well you spend what you have.  It starts with understanding where your leads are coming from and how good you are at converting those leads into qualified prospects and sales.

In your planning you really need to think about what a customer is worth, not just their first sale, but the potential revenue that client will deliver in the years to come. Once you understand the value you can make good decisions about how much to spend

Want to learn more about how to get the most from your marketing investments?  Download our complete kit of small business marketing tools. From budget worksheets and blank calendars to tools to calcualate the Lifetime Value of a Customer,  you will have everything you need to start using your marketing funds wisely.  What are you waiting for?  Start planning and saving now.

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