The graphic designers I have worked with over the years have always enjoyed the challenge of creating consumer product ads and brochures. Engaging images, and quirky, fun text treatments allowed them to stretch their creative muscle.
Recently, we worked on a series of graphic design projects for companies selling commercial and industrial products. The challenge for Taylor has been finding ways to present technical information in a format that is engaging and easy to read.
The lesson for small business owners: Even if you have a “boring product” you don’t have to settle for boring brochures.
You can see a few examples of the designs for Oak Security and Horner Electric attached. It has been fun to see Taylor flex his creative muscle in new directions.
Need help? Roundpeg, an Indianapolis graphic design firm, can help.