Recently, I sat down with Erik Deckers, one of the owners of the ProBlog Service sat down with me in a noisy coffee shop to talk about his new book about personal branding.

He is the co-author of Branding Yourself: Using Social Media to Invent or Reinvent Yourself.

In today’s podcast Erik shares one of the most important lessons he learned about personal branding as he and Kyle Lacy wrote the book.  I am going to be joining Erik at his launch party on January 24th.  Should I order a copy of his book for you?