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One of the things I have noticed lately is the wide range of people jumping into the role of “Social Media Consultant.”  So where do I belong in that mix?  I think of myself as a social media chef.  I believe great tasting stews  and social media strategies need many of the same things:

  • The Right Ingredients – Most stews don’t need fish, beef, chicken, and veal.   You select one main ingredient as the foundation of your stew.  The same is true for your strategy.  Not every business needs ( nor can they support ) an active presence on FacebookTwitter, LinkedIn, Plaxo, Merchant Circle, FriendFeed, Foursquare, SmallerIndiana, and Let’ts Make it Rain. For small business owners, the trick is to select one as your primary network.  Which one?  Depends on the taste of your customers.  Where are they most likely to be spending their time.
  • Season to Taste -Excellent stews strike a perfect balance,  just the right amount of salt, garlic, and onion. Your social media stew needs balance as well.  The most interesting people on twitter or face book, mix personal and business, conversations and updates, with links, likes and comments on content provided by others.
  • Simmer Slowly – Great stews can’t be rushed!  If you try to rush it, you’ll wind up with tough meat and hard vegetables. With social media, building strong relationships and a good following takes time. If you expect overnight results, you’ll be disappointed.

Want to learn more?   Join us for Social Media Stew – A seminar about about social media planning.   The program is being sponsored by the IABC.  There is no charge to attend, but reservations are required because seating is limited.

Tuesday, March 29th  | 3:30 – 5:00 6666 | E. 75st, Offices of Trustepoint

Reserve you place today!

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And if you are not in Indy, contact us about bringing a cooking lesson to your community.