I started my professional career in a retail environment; first on the sales floor, then as a buyer. I learned all phases of the sales cycle. How to:
- Create advertising which drove people in the door
- Arrange displays and signs to capture the attention of shoppers and lead them deeper into the department
- Approach shoppers, offer suggestions, upsell,and get the sale
- Manage returns and customer satisfaction issues.
Thirty years later (yes it really has been thirty years) I apply all those same skills to web design .
- Instead of print and radio I help clients create internet advertising to drive people to the site. Targeted messages, intriguing offers and attractive graphics still move people to action.
- Instead of paying attention to displays, I focus on navigation, and page features. Where to place graphics, and how large the graphics should be is an integral part of site design. As a sales manager, I carefully placed items which might sell together next to each other. I use related links to other parts of the site, which bring visitors deeper and deeper into the content
- Special offers and conversion forms allow you to connect with customers, identifying specific interests to you can ” find a belt to match their dress” .
- Today it is easier then ever to monitor customer opinion, through surveys and feedback forms.
Same skills, different applications, so when I am stumped for an idea to finish out a web project, I simply walk the aisles in a retail shop. Of course, I usually have to buy something too.
If you have any questions, please contact Roundpeg, an Indianapolis web design company.