Many companies are afraid of social media. The inability to “control” the message frightens them. In my opinion, not having a social media presence should frighten them more.
While some larger firms are trying to enforce “social media lock downs” banning access to social media sites, others are developing social media policies. Everyone is ready to jump in with advice :
- Inc Magazine – Do You Need a Social Media Policy
- Mashable – 10 Must Haves for Your Social Media Policy
- Department of Defense – Even the DOD has some guidelines.
I was curious if small businesses had social media policies. As you can see from our survey results, the overwhelming majority of small businesses (less than 25 employees) do not have formalized policies. And, even in the 25+ category, almost half are still flying blind.
What about you? Do you have a formal social media policy?
We will be adding additional findings over the next few weeks so be sure to stop back, or you can sign up below to receive updates via email.