About a year ago, Ingrid Cummings invited me to be a guest on her radio program Rubicon Salon. In the course of the hour, we talked about marketing, social media and staying ahead of your competition in an economic downturn.

ingrid photo

While the entire program is too long for More Than a Few Words, I thought it would be fun to share a few excerpts over the next few weeks.

In this  segment, we talk about the shift in marketing strategies, from push to permission based and the challenges and the rewards for business owners who adopt this approach.

From the interview: “While the medium has changed, the fundamental methods have not.  It is still about identifying your customer and talking to your customers in the places they are most likely to find you!

Click here to listen to the interview.