With Matt Nettleton

This blog has been very focused on business planning for the last two weeks.  I think it is time to change it up just a little. Today I want to share an interview with sales professional Matt Nettleton.

I am an active participant in a Sales Training Class with Matt Nettleton of Trustpointe. I love his direct, no nonsense appraoch to building my business. One of the things we have focused attention on lately is the difference between my average customer and my ideal customer.

The average customer, are the clients I attract now. But the ideal, are the clients I want to do business with. Doing business with these companies will help me grow my business over time.

Want to learn more about the difference? Take a moment, and listen to the interview with Matt