I recently taught a workshop with Howard Cox of Sommerset CPA’s. The central theme of the class was building an ROI based marketing budget. To do that, you must begin with a look at the numbers behind your business. Why? Because when it comes to marketing, it is all about the numbers.
- How much does your average customer spend?
- How many years does a client stay with you?
- How larger is your referral base?
- How good is your closing ratio?
Use this worksheet to help you analyze the “numbers” which should drive your marketing decisions! Click here to download the Lifetime Value of a Customer Worksheet to begin analyzing your marketing budget foundation today!
If you need help completing the form, give us a call. We would love to talk to you about your marketing budget!