Recently, I sat down with Nick Carter, the owner and developer of AddressTwo, a simple CRM tool for small business owners. More than just an address book, AddressTwo is a powerful tool to help you manage your contact list, transforming a spread sheeting into a marketing engine.
In this interview we talked about the challenges small business owners face, when it comes to “letting go”.
If your business is going to grow, you will ultimately need to hire people and delegate some of the tasks, including contacting and maintaining relationships with some of your clients. In this interview, Nick explains how good information such as well documented contact and status history makes this process much easier.