About a year ago, Ingrid Cummings invited me to be a guest on her radio program Rubicon Salon.  In the course of the hour, we talked about marketing, social media and staying ahead of your competition in an economic downturn.

ingrid photo

While the entire program is too long for More Than a Few Words, I thought it would be fun to share a few excerpts over the next few weeks.

In this first segment, we talk some of the strategies small business owners can employ when the economy slows down.

From the interview:  “When everyone is pulling back it is a wonderful time to invest. It is easier to look bigger then you are”

And now, as the economy is starting to pick up, those same strategies will work.  Don’t wait for a full blown recovery, it will be too late.  Start investing now!

Click here to listen to the interview