Victoria Finch recently asked us design a brochure and insert handout for her company Integrated Credit Specialists. A locally owned and operated credit education company based in Indianapolis, Indiana, Victoria wanted a professional yet personal image for her collateral.
She challenged us t0 find a way to present a lot of information without making the brochure feel cluttered. Breaking up the copy with heads and subheads allowed us to do just that!
And finally, she wrestled with whether or not to put pricing in the brochure. The cost of reprinting is prohibitive, but she didn’t want to be locked in. The solution? Bookmark sized rate cards, which are less expensive to print, and can be updated easily. This way she has the best of both worlds.
We enjoyed this projected because Victoria was clear about what she wanted to accomplish, gave us feedback and listened to suggestions.