Almost 18 months ago we started an experiment to drive our Alexa ranking down.  Beginning at 7.7 million we were thrilled to see that with just a little attention we could drop to 2.9 million in just six weeks.   Our goal was to be under a million by June 1.

Why did we care?  An Alexa ranking is a comparative assessment of your website to all websites worldwide.  Google is # 1, Facebook #2.  .. So the lower the number, the more traffic, search rankings, cross references, etc.

And since we wanted to improve our standing, we kept working at it.  Well it took awhile, and we hit 900,000 late last fall.  We continued to work at it, and monitor our traffic rankings weekly, but we noticed something odd.  We would go through periods with great traffic, but our ranking would not move, or worse would move in the wrong direction

And worse yet, it did not seem to correlate to anything else.  Lower rankings did not seem to equate to higher sales.  So I finally decided, while the better ranking certainly gave me bragging rights in some circles, it wasn’t generating business, so I stopped worrying about it.

Decided to look in on it today. And our numbers are good, at 761,000 we are in the top 2% of websites worldwide,  so the potential is there.  If we are getting the traffic, we need to do a better job of taking care of visitors when they come.  What would you suggest?

As we look to update our website, what should we add, offer or share to make you stay longer, or buy something?

If you have any questions, please contact Roundpeg, an Indianapolis web design firm.