Tom Now, writing for StartUp Nation kicked off the year with a list of what he considered to be the 20 hottest Internet Marketing Trends for 2009. Over the last few months I have taken a look at many of these trends and how we or our clients are using them as part of a comprehensive marketing strategy.

Now almost four months into the year, I thought it would be interesting to take a closer look at Video Marketing.

In describing this trend, Tom Now says:

Many studies show that adding videos to a website increases traffic and time-on-site. Look for a major increase in online videos in 2009. If your website does not yet have any videos, look to add them this year, but be sure that they are relevant and useful to your target audience. Look for interactive video technology in 2009, through which users can click on elements within the videos to be taken to associated content, microsites and shopping carts.

I have had video as part of my website since I launched the redesign a year ago. I get many positive comments from visitors who seem to enjoy my greeting on the home page and as I look at the statistics, my videos are viewed on a fairly regular basis.  For me, the video is a valuable part of the site, giving clients a chance to get to know before we actually meet.

Here are just a few of my favorites:

For more information on video marketing, please contact Roundpeg, an Indianapolis web design firm.