Tom Now, Writing for StartUp Nation wrote an interesting post about the 20 hottest Internet Marketing Trends for 2009.

Every few weeks I have gone back and looked as his original post, and selected one of the trends to write about.  It has been interesting to look at how companies are incorporating these trends  into their marketing efforts.

Today’s Trend: Innovation:  In the original article Now said:

With the recession will come a greater intensity of competition for the fewer available purchasing dollars. With this will bring a surge of creativity and innovation in the online marketing world.

Do not let your competition out-innovate you.

This was more of advice rather than a trend.  And has it played out?  Clearly the Skittles Twitter Promotion was an example of innovation.  The jury is still out as to whether they will actually sell more product, but lots of folks are talking about them.

What about you?  Aret you ready to try something new?