About a week ago, I wrote a bit of a rant about my customer service experience ( or lack there of ) on a recent trip to Starbucks. I thnk I was channeling my Social Media mentor Kyle Lacy. This is a topic, worth returning to – not to bash Starbucks again, but simply becuase of the critical nature of good customer service. Important in any economy, as sales opportunities shrink small business owners must do more to delight your customers or someone else will.
Jason Tryfon has written an interesting post on this topic. He argues that the web has made this more important and I agree. In the case of Starbucks it was easier for me to share my dissatisfaction with a wide audience because of my blog, activity on Twitter and other social media.
So what are your customers saying about you, and the service you provide?