In honor of Valentines Day, I thought I would bring back one of the funniest posts I found earlier this year called Bring the Love Back.
50 years ago, advertising was easy, figure out your target audience, and talk at them. Today, you have to talk to them. While many people talk about this changing nature of marketing communication, this extremely funny video by Geert Desager ( Trade Marketing Manager South East Asia for Microsoft.) demonstrates how wrong old style advertising can seem!
What about your marketing? Are you really focused on your customers, or are you focused on you?