Walt Goshert of the Marketing Caddy has become one of my favorite blogs. I routinely find information and ideas about marketing for small business, worth sharing.
In this post he talks about the importance of creating a viral marketing strategy. He offers six rules, which feel a lot like Seth Godin, and explanation on how to apply those rules:
- Gives away products or services
- Provides for effortless transfer to others
- Scales easily from small to very large
- Exploits common motivations and behaviors
- Utilizes existing communication networks
- Takes advantage of others’ resources
If this interests you and you want to learn more – Read the Idea Virus by Seth Godin