I have often told my clients it is not how much money you spend, but how well you spend what you have that will make the difference in the long run.

In a recent blog post Charlie Cook offers some practical strategies to help you spend well.  His ideas include:

  • Use Free Publicity To Increase Sales

This is one of my favorites.  The local media here in Indy is very supportive of new business, and small business.  Give them something interesting and they will run with it.  And you both win!

  • Collaborate to Widen Your Reach

Just because you own your own business, you don’t have to do it all on your own.    Finding and collaborating with strategic partners who target the same customers, stretch your marketing dollars, helping you do more, with less.

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