I just finished reading a wonderful book: The Guernsey Literary and Potato Peel Society by Mary Ann Shaffer and Ann Barrows. Not exactly a marketing text, so why write about it here?
Because the book, in combination with Seth Godin’s blog today made me stop and think about the type of communication I was sending.
The story of the people of Guernsey is told in a series of letters – and it is the writing style I found so appealing. Even though it is fiction, the writing style gives the book a feeling of authenticity.
In contrast, most of my recent marketing communication seems flat, and without personality. And so, this morning my challenge to myself, is to bring back the authentic feel to this blog. Why? Because it will be more interesting, and because – if you believe Seth Godin, and I do, it is a great way to avoid the Dead Zone