PR is a great supplement to your standard advertising and marketing activities.  Getting “ink” is always a plus and the Marketing Guy has 24 suggestions on how to do just that. Here is a partial list

  1. Target, Target, Target
  2. Grab Attention
  3. Know the editors
  4. Offer Yourself as an expert

Read his blog for the rest of the list

In addition to his points, I would reccomend that you also include on-line distribution of your stories.  While today’s newspaper lines Tweety’s birdcage tommorrow, the net remains forever.