PR is a great supplement to your standard advertising and marketing activities. Getting “ink” is always a plus and the Marketing Guy has 24 suggestions on how to do just that. Here is a partial list
- Target, Target, Target
- Grab Attention
- Know the editors
- Offer Yourself as an expert
In addition to his points, I would reccomend that you also include on-line distribution of your stories. While today’s newspaper lines Tweety’s birdcage tommorrow, the net remains forever.