Getting customers to your website is only the beginning.   A great site engages the visitor and keeps them coming back, again and again.  I found this terrific article on which offers some very practical tips on how to improve your web sites stickiness.

The author recommends:

  1. Reduce Clutter
  2. Make Navigation Intuitive
  3. Make Site Relevant
  4. Keep Content Current
  5. Interact With Users
  6. Provide Support
  7. Make Sharing Easy

Read the rest of the article.