Written by Amy Rowe

Most marketers preach about the brand as a valuable corporate asset. Why? Because a strong brand gives consumers a way to identify your product, and helps them make quicker decisions on which product to buy when faced with an assortment of choices. A strong brand creates more sales, as shoppers lean towards the products the rest of the world is buying.

For an alternative opinion on the role of brands read this article by Brad Williamson.